“It’s funny how the colors of the real world only seem really real when you viddy them on the screen.”
― Anthony Burgess, A Clockwork Orange
Color is an essential part of how we experience the world, affecting us on conscious and subconscious levels. It is perhaps the most powerful element of design, and when used correctly can enhance our environments and even alter our moods.
In fact, color has such significant impact on our lives that each season Pantone declares a variety of hues that will set the trends in fashion, interiors and marketing. We’ve, no doubt, heard a lot about the Pantone color of the year, Radiant Orchid, but there is another color making a significant emergence in the design world, Celosia Orange.
Orange, a close relative of red, sparks emotion. Fun and flamboyant orange radiates warmth and energy. Interestingly, orange relates to 'gut reaction' or our gut instincts. Orange offers emotional strength in difficult times; it helps us bounce back from disappointments as it is optimistic and uplifting. Orange brings spontaneity and a positive outlook on life. In a word, orange is carefree, and it will make you feel lighthearted each time you are exposed to it…like clockwork.