“A window—it’s more entertaining than TV. Just ask a cat looking out, or a man looking in on a life he desires.” ― Jarod Kintz
I have long had a fascination with window displays. There is something incredibly delightful about the ability to visually tell a story within the confines of a small space. Enclosed in glass, they are a peek into another (nearly tangible) world, where the desire to 'step right in' becomes so strong that the viewer is able to escape for a brief moment.
Upscale Canadian department store, Holt Renfrew, is known for its incredibly detailed holiday windows. Last year's "Northern Noël" was especially charming. Consisting of 11 endearing vignettes that captured holiday moments, the story began on the slopes and ended in a warm ski chalet. Inspired by vintage posters, one scene conveyed a lumberjack rescuing a woman wearing a long evening gown, while another comically depicted men attempting to wrap Christmas gifts and untangle lights.
As I prepare to design holiday window displays for a 'sweet' local business, I am gaining insiration from Holt Renfrew's whimisical approach to merchandising, and their desire to mesmerize an audience.
Here's a glimpse inside the enchanting exhibit: